Innovation: The CEO needs a process

Perfectly boiled egg Flickr photo by cesarastudillo

There is a nice sketch by the everyday philosopher Victor von Bülow alias Loriot (in German) describing the problems to produce a perfectly boiled egg
(video here http://de.youtube.com/watch?v=bHR_aU1TKZ8) :

Topic is the conversation of a couple during breakfast: Unfortunately, the egg is hard boiled.

My translation of the central part:

HE: You boiled the egg only by your instinct - then the egg will only be by chance a 4 1/2 minutes egg!

SHE: But it does not make any difference for you if the egg has just boiled by chance 4 1/2 minutes!

HE: I would like to have a soft-boiled egg and not an egg just soft by chance!

This is just the same in an enterprise: It is great to have by chance some innovation - but the CEO would like to have a process for a continuous reliable stream of innovation (a process)!