- showing both sides of innovation: conflicting goals ("paradoxes") which have to be managed,
- and bringing some news - what has changed in the last decade?
The results are a list of about 20 paradoxes from the well-known "destructive creativity" to the "exuberance paradox" and the "tradition paradox", and, in some sense, almost a textbook on (Corporate) Innovation with a lot of personal experience. As with my first book, I have added a rather extensive modern glossary of terms and of references. If a reader has worked through the book, he or she should be familiar with the main ideas and trends in Innovation!
And I found a very valuable co-author and co-fighter to publish: Rainer Willmanns, the president of the German Managers' Association!
Although the book is in German, I love to give talks and discuss in German or English - with students as with innovation professionals.
Done last Monday in Munich with the innovation managers of companies from the Munich area!